Advertising associations announce online audience measurement intitative

An initiative to standardize online audience measurement in Indonesia, a part of an effort to accelerate the growth of the country’s digital advertising, was recently announced by five associations in Jakarta.

The associations, which together represent the majority of Indonesia’s advertisers, include the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I).

Read the complete article at The Jakarta Post

 

An initiative to standardize online audience measurement in Indonesia, a part of an effort to accelerate the growth of the country’s digital advertising, was recently announced by five associations in Jakarta.

The associations, which together represent the majority of Indonesia’s advertisers, include the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (PPPI).

- See more at: http://www.thejakartapost.com/news/2015/11/21/advertising-associations-announce-online-audience-measurement-initiative.html#sthash.ZkujHTVo.dpuf